Derek Maxfield
Derek Maxfield is an entrepreneur, nonprofit leader, and visionary builder who believes business should serve a greater purpose. His career reflects a rare integration of innovation, faith, and social impact—driven by a promise he made years ago to a dying friend: to live a life that truly matters. Derek began his professional journey with more than twelve years in software development, where he built technology solutions for the direct sales industry. Through this work, he recognized the limitations of traditional models and the untapped potential of social selling. In 2012, alongside his sister, Derek co-founded Younique, a digital-first cosmetics company designed to empower individuals through mobile technology and community-driven sales. Younique’s rapid global growth reshaped the direct sales landscape and created opportunities for thousands of entrepreneurs worldwide.
Foundations In Software Development
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Derek Maxfield spent over a decade in software development, creating systems and tools for leading direct sales organizations. This experience gave him a deep understanding of operational inefficiencies, distributor needs, and the role technology could play in transforming human-centered businesses. Rather than viewing software as a backend function, Derek saw it as a strategic lever for empowerment. His early career laid the technical and strategic groundwork that would later fuel his entrepreneurial ventures, equipping him with the insight needed to modernize outdated business models and scale innovative ideas.
Purpose & Philanthropy
A Promise That Changed Everything
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Long-Term Impact AND Vision
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Leadership Philosophy & Values
Purpose-Driven Leadership
Derek Maxfield leads with purpose at the center of every decision. He believes clarity of mission creates stronger teams, better outcomes, and deeper fulfillment. His leadership philosophy prioritizes alignment between personal values and organizational goals, ensuring that growth never comes at the expense of integrity. Purpose, for Derek, is not a slogan—it is a daily practice.
Innovation with Integrity
Innovation has always defined Derek’s career, but never without accountability. He values thoughtful disruption—solving real problems without losing sight of people. Whether developing technology or building organizations, Derek emphasizes ethical decision-making, transparency, and long-term trust. This balance has earned him credibility across both business and nonprofit sectors.
Resilience & Responsibility
Derek understands that leadership includes navigating adversity. His resilience is rooted in faith, reflection, and responsibility to others. He approaches challenges with humility and resolve, viewing obstacles as opportunities to refine vision and strengthen character. This mindset has sustained him through growth, complexity, and high-stakes decision-making.
A Brief Introduction About Derek Maxfield
Frequently Asked Questions
1. Who is Derek Maxfield?
Derek Maxfield is an entrepreneur, nonprofit leader, CEO of Komigo, co-founder of Younique, and a founding board member of Saprea.
2. What inspired the creation of Saprea?
Saprea was inspired by a personal promise Derek made to a dying friend to live a life of meaningful impact.
3. What is Derek Maxfield’s background?
He spent over 12 years in software development before launching Younique in 2012 with his sister.
4. What does Komigo do?
Komigo focuses on affiliate marketing and direct sales, supporting individuals through personal brand development and modern digital tools.
5. How is Younique connected to Saprea?
The success of Younique provided the financial foundation to establish and support Saprea.
6. What are Derek Maxfield’s core values?
Purpose, faith, integrity, innovation, family, and service.
7. How does Derek define success?
Derek believes success is measured by impact, not just achievement—using business as a platform for good.
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