For Derek Maxfield, success has never been defined solely by revenue, growth charts, or market share. From early in his career, he developed a broader definition—one that measures achievement by impact, responsibility, and contribution. This perspective was shaped by a deeply personal promise Derek made to a dying friend: to live a life that mattered and to do something truly meaningful with the opportunities he was given. That promise became the lens through which Derek evaluates every business decision.
Derek’s professional foundation was built during more than twelve years in software development for the direct sales industry. Working behind the scenes, he gained insight into how technology could either empower people or restrict them. He observed inefficiencies in traditional systems and saw how outdated tools often created unnecessary barriers for individuals trying to build businesses. This experience taught Derek that scalable success depends on systems designed with people in mind, not just profit.
While many entrepreneurs focus on building companies for financial return, Derek came to view business as a platform—one that could amplify good when guided by the right values. He believed that if companies were built with intention, they could generate resources, influence, and momentum capable of addressing real-world challenges. This mindset set him apart long before launching his own ventures, shaping a career rooted in service as much as strategy.
In 2012, Derek Maxfield and his sister co-founded Younique with the goal of modernizing direct sales through social selling and mobile-first technology. While Younique quickly became known for its innovative approach in the cosmetics industry, Derek always viewed the company as more than a product-based enterprise. Younique was intentionally designed to empower individuals, create economic opportunity, and generate the resources needed to support a larger mission beyond business itself.
As Younique experienced rapid growth, Derek faced the challenge common to many successful founders: scaling without losing purpose. His leadership emphasized transparency, culture, and long-term thinking. Derek believed that growth should never come at the expense of integrity. By keeping mission alignment at the center of decision-making, Younique was able to expand globally while maintaining its identity as a people-first organization.
For Derek Maxfield, business success brought with it a heightened sense of responsibility. He rejected the idea that profitability alone justified leadership. Instead, he believed that increased resources and influence demanded greater accountability. This belief became the driving force behind channeling Younique’s success into something far more personal and impactful—addressing the issue of childhood sexual abuse and supporting survivors on their healing journeys.
Saprea was established as a nonprofit organization dedicated to helping survivors of childhood sexual abuse heal through education, resources, and community support. As a founding board member, Derek helped shape Saprea’s mission and long-term vision. The organization addresses one of society’s most difficult and often overlooked challenges with compassion and evidence-based care. For Derek, Saprea represents the fulfillment of his promise and the clearest example of turning business success into meaningful social impact.
Addressing childhood sexual abuse requires more than funding—it requires courage, sensitivity, and sustained commitment. Derek understood that true impact meant engaging with uncomfortable realities rather than avoiding them. Saprea was designed not only to support survivors but also to raise awareness and encourage prevention. Through this work, Derek demonstrated that leadership involves stepping into difficult spaces when others hesitate.
Faith plays a central role in how Derek Maxfield approaches leadership and impact. It informs his understanding of stewardship, accountability, and service. Rather than separating belief from professional life, Derek allows faith to guide his ethical framework and long-term vision. This foundation has helped him navigate growth, complexity, and pressure while remaining anchored in purpose.
Despite his professional responsibilities, Derek consistently emphasizes the importance of family. He and his wife, Shelaine, are raising their children with a focus on faith, integrity, and compassion. Family provides Derek with perspective, reminding him that impact begins at home. This balance reinforces his belief that meaningful success includes strong relationships and intentional living.
Today, Derek Maxfield serves as CEO of Komigo, a company focused on the intersection of affiliate marketing and direct sales. Komigo supports individuals through personal brand development and modern marketing strategies. The company reflects Derek’s belief that empowerment, technology, and authenticity can work together. Once again, his approach centers on creating opportunity while maintaining values-driven leadership.
Across every stage of Derek Maxfield’s career, a consistent pattern emerges: business success is never the end goal. Whether building technology, scaling Younique, founding Saprea, or leading Komigo, Derek approaches entrepreneurship as a responsibility. His journey illustrates how intentional leadership can transform profit into purpose and influence into lasting social good.
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