Derek Maxfield’s journey is rooted in a moment that forever reshaped his view of success. Years ago, he made a promise to a dying friend—to live for something greater and to use his life to make a meaningful difference. That promise became more than an emotional commitment; it became a guiding principle. From that point forward, Derek measured success not by titles or revenue alone, but by the positive impact his work could create. This perspective would influence every major decision that followed.
Before becoming an entrepreneur, Derek spent more than twelve years in software development for the direct sales industry. During this time, he worked closely with large organizations, building systems that supported sales operations, communication, and scalability. This experience gave him a deep understanding of both the technical and human sides of business. He saw how inefficient tools could limit people and how thoughtful technology could unlock opportunity. These insights laid the groundwork for Derek’s future ventures.
While working in direct sales software, Derek noticed a growing disconnect between traditional business models and evolving consumer behavior. Social media, mobile technology, and digital communities were changing how people connected and shared recommendations, yet many companies were slow to adapt. Derek recognized an opportunity to modernize the industry by placing people, simplicity, and technology at the center. This realization sparked the idea for a company that would embrace social selling rather than resist it.
In 2012, Derek Maxfield and his sister co-founded Younique with a bold vision: to create a mobile-first, digitally driven cosmetics company built around empowerment and community. Younique was designed to remove unnecessary barriers and give individuals the tools they needed to build businesses through social platforms. The company’s innovative approach resonated quickly, leading to rapid growth and global reach. Younique didn’t just sell products—it redefined how direct sales could function in a digital world.
As Younique expanded, Derek’s leadership approach emphasized culture, clarity, and mission alignment. He believed that growth without values was unsustainable. Rather than focusing solely on scale, Derek prioritized building systems that supported people and encouraged long-term success. His leadership style was rooted in trust, accountability, and transparency. By keeping purpose at the center, Younique was able to navigate complexity while maintaining its identity and vision.
From the beginning, Derek viewed Younique as more than a business venture. The company was intentionally built to support a deeper mission—one that reflected his personal promise. Financial success was not an endpoint but a means to create something meaningful. This mindset set the stage for the next chapter of Derek’s journey, where business success would directly enable social impact.
Saprea was established as a nonprofit organization dedicated to helping survivors of childhood sexual abuse heal and reclaim their lives. As a founding board member, Derek played a critical role in shaping the organization’s mission and strategic direction. Saprea provides education, resources, and community support to address trauma and promote recovery. For Derek, Saprea represents the fulfillment of his promise and the most personal expression of his commitment to service.
Childhood sexual abuse is a deeply painful and often hidden issue. Derek understood that meaningful impact required courage, compassion, and long-term commitment. Saprea was designed to approach healing with evidence-based methods and respect for each survivor’s journey. Through this work, Derek demonstrated that leadership sometimes means stepping into uncomfortable spaces to address real needs that others overlook.
Faith plays a central role in Derek Maxfield’s life and leadership. It informs how he views responsibility, stewardship, and service. Rather than compartmentalizing belief and work, Derek allows faith to shape his ethical framework and decision-making. This foundation has provided stability through periods of rapid growth, challenge, and complexity, helping him lead with humility and clarity.
Despite his professional commitments, Derek consistently prioritizes family. He and his wife, Shelaine, are raising their children with a focus on faith, integrity, and compassion. Family provides balance and perspective, reminding Derek that leadership begins at home. This grounding influence reinforces his belief that true success includes strong relationships and intentional living.
Today, Derek Maxfield serves as CEO of Komigo, a company operating at the intersection of affiliate marketing and direct sales. Komigo focuses on supporting individuals through personal brand development and modern digital strategies. The company reflects Derek’s accumulated experience—combining technology, empowerment, and authenticity. Komigo represents a continuation of Derek’s purpose-driven approach, building on past lessons while exploring new ways to create opportunity.
Across every phase of Derek Maxfield’s journey—software development, Younique, Saprea, and Komigo—a consistent pattern emerges. Innovation is always paired with intention, and leadership is always connected to responsibility. His story illustrates how business, when guided by purpose, can become a powerful force for meaningful and lasting impact.
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