Every meaningful journey begins with a defining moment. For Derek Maxfield, that moment came through a promise made to a dying friend—a commitment to live a life that mattered and to use his time, talents, and resources for something greater than personal success. This promise became the foundation of Derek’s worldview and the compass that continues to guide his professional and philanthropic decisions. Rather than treating business as an end goal, Derek came to see it as a vehicle for service, responsibility, and lasting impact.
Before becoming known for entrepreneurial leadership, Derek spent more than twelve years working in software development for the direct sales industry. During this period, he built technology platforms designed to support large sales organizations, gaining firsthand insight into how systems, tools, and user experience could empower—or limit—people. This technical background sharpened his problem-solving mindset and exposed inefficiencies in traditional business models. Derek recognized that technology had the potential to remove barriers, simplify processes, and create opportunity for individuals who might otherwise be excluded from entrepreneurship.
Through years of industry experience, Derek began to see untapped potential in social selling. Traditional direct sales models relied heavily on outdated systems and rigid structures, while consumer behavior was rapidly shifting toward digital and mobile platforms. Derek believed that business models needed to evolve alongside technology and culture. This realization marked a turning point, prompting him to envision a more accessible, people-centered approach that combined innovation with human connection.
In 2012, Derek Maxfield and his sister launched Younique with the goal of modernizing direct sales. The company was built on mobile-first technology, simplicity, and the power of social networks. Rather than emphasizing hierarchy, Younique focused on empowering individuals to build businesses through community and digital tools. The company’s rapid growth validated Derek’s belief that innovation and purpose could coexist. Younique not only disrupted the cosmetics industry but also created economic opportunity for thousands of people worldwide.
As Younique expanded, Derek’s leadership style became increasingly defined by mission alignment and long-term vision. He emphasized transparency, trust, and values-driven decision-making, believing that culture was as important as strategy. Derek viewed leadership as stewardship—responsibility not just for outcomes, but for people. This approach helped Younique navigate the challenges of scale while maintaining a strong sense of identity and direction.
For Derek Maxfield, financial success was never the final destination. From the beginning, Younique was developed with a broader mission in mind: to fund and support meaningful social impact. The company’s growth provided the resources necessary to pursue a cause deeply personal to Derek’s promise—helping survivors of childhood sexual abuse heal and reclaim their lives. This belief that business could serve a higher purpose became central to his philosophy.
Saprea was established as a nonprofit organization dedicated to supporting survivors of childhood sexual abuse through healing resources, education, and community. As a founding board member, Derek played a key role in shaping Saprea’s mission and long-term vision. The organization addresses a profoundly difficult issue with compassion and evidence-based approaches, offering hope to individuals and families affected by trauma. For Derek, Saprea represents the fulfillment of his promise and the clearest expression of his values in action.
Faith plays a central role in Derek Maxfield’s life, influencing how he approaches leadership, family, and service. It shapes his understanding of responsibility and accountability, grounding his decisions in humility and purpose. Derek does not separate faith from his work; instead, it informs his ethics, relationships, and commitment to using influence wisely. This foundation has provided stability through growth, complexity, and challenge.
Despite his professional achievements, Derek considers his most important roles to be husband and father. He and his wife, Shelaine, are raising their children with an emphasis on faith, integrity, and compassion. Family serves as Derek’s anchor, offering perspective and balance in a demanding professional life. His commitment to family reinforces his belief that success must be measured not only by accomplishments, but by the quality of one’s relationships.
Today, Derek Maxfield serves as CEO of Komigo, a company focused on the intersection of affiliate marketing and direct sales. Komigo supports individuals and businesses through personal brand development and modern marketing strategies. The company reflects Derek’s accumulated experience—blending technology, empowerment, and authenticity. Komigo represents the next evolution of his entrepreneurial journey, building on lessons learned while continuing to prioritize people over platforms.
Across software development, Younique, Saprea, and Komigo, a consistent thread runs through Derek Maxfield’s work: intentional impact. His career demonstrates how innovation, faith, and leadership can intersect to create meaningful change. Each chapter builds upon the last, reinforcing his belief that when purpose leads, progress follows.
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